Maruf Sarkar, reporter:
A unique guidebook on branding and marketing, 'Sales Magic' is now available at the Amar Ekushey Book Fair. This could be a timely book for businessmen, entrepreneurs or those interested in starting a new business along with a job. This book, written on organizational or personal branding strategies and effective methods for selling products, services or ideas, is available at stalls 377, 378 and 379 of the book fair. In addition, the book can also be collected from various online platforms in the country including Boisdai.com, Rokmari.com, Prothoma.com, Wafi Life.com.
Many people do not get the desired sales even after planning their business. They fail to achieve the expected growth even after spending a lot of money on advertising. The book 'Sales Magic' has been written for such businessmen. This book is arranged with strategies to stay ahead of competitors, creative methods of selling products or services, and various aspects of branding. The book contains the basic concepts of brand planning, brand campaign and strategic plan, strategies for creating brand identity, methods for determining target markets, strategies for winning the hearts of buyers through emotional marketing, psychological aspects of influencing buyers' purchasing decisions, public relations (PR) marketing strategies for big branding and promotion on a small budget, and various business secrets.
After reading the book, anyone can sell anything from needles to airplanes in any situation. How can you sell combs to bald people or is it possible to sell refrigerators in a snowy country? How emotional marketing captivates the buyer and how the buyer makes the final decision to buy a product - this book details it.
Mizanur Rahman Sohel, the author of Sales Magic, said that the book will tell you about sales strategies using artificial intelligence or AI technology that has revolutionized the internet. For new entrepreneurs who are thinking of starting a business but cannot find an idea, you will get ideas about 150 business ideas and models. The emotional advertisement for selling 100% halal soap in Bangladesh changed the history of the country's soap industry. You will learn about 100 of the world's best and most successful advertising ideas. You will get ideas about subtle strategies for selling products, services or ideas from the 101 Sales Magic chapters. The book will work like magic to increase sales for new entrepreneurs and old businessmen. The author said that by reading the Sales Magic book, you will be ahead of everyone else in business.
He said, "In the competitive world, it is not enough to just survive. Any business has to be ahead to increase rapid and sustainable growth. Customers now have countless options. So, traditional business strategies are not working at this time. Even with the so-called digital marketing, it is not possible to increase sales now. In the era of AI, it is necessary to know the ever-new secrets of business. The book will give an idea about billion-dollar sales and business secrets. The book 'Sales Magic' can be very useful for entrepreneurs, CXOs, brand practitioners, business leaders, academics or consultants."
This is one of the best books on branding and marketing of our time, published by Shabdabali Prakashan. The introduction to the book is written by Iqbal Bahar Zahid, President and Founder of 'A Story to Tell Yourself Foundation'. The 240-page premium quality book is priced at 600 taka.
